ACCL Wins Top 3 Positions in Google for EVERY Keyword They Aimed for
Background
ACCL is London’s preferred provider of networking services like office cabling, desk management cabling, fibre optics installation and repairs, CCTV systems and access control systems maintenance and installation.
They have been privately owned for more than 25 years. Among their clients are organizations like TUI Travel, Premier League, Southampton FC but also small startups. Their tailored data and communication networking services have helped countless London companies drive performance at a fair price.
The Challenge
ACCL’s expertise in data networking services was undeniable but had yet to be conveyed by their website and blog. Furthermore, their blog section was infrequently updated and didn’t rank for any relevant, ROI-generating keywords.
ACCL needed a digital agency that understood their industry almost as well as they do and also understood SEO, content writing and copywriting.
The Copywritech Approach
Since the work ACCL do for their clients is highly technical, explaining what they do and how they do it was a tall order. Not only did the writers need to know how data cabling, CCTV systems and access control systems work but they also needed to be able to translate all the features and ACCL services into direct benefits for their customers.
In other words: ACCL needed tech writers who can make complex technology easy to understand without trivializing it.
Not any copywriter can do this. You need to really understand the technology you’re writing about in order to explain it to others.
Our solution: tech content writers and tech copywriters with an engineering degree. A rare breed of skilled engineers who understand complex technical solutions and can also write compelling SEO content.
Furthermore, the Copywritech team dug deep into the ACCL buyer persona to understand what information they need, what questions they may have about the services ACCL sells and what makes them buy.
The Copywritech team helped ACCL with:
- Editorial calendar
- Keyword research and implementation
- Long-form SEO-friendly blog posts
- Sales pages and landing pages
The Results
First position for a long-tail keyword specifically geared to potential customers who are ready to buy
The Copywritech two-pronged approach resulted in:
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All blog posts we have produced for ACCL ranked for relevant keywords in top positions in SERPs
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All sales and landing pages we have produced for ACCL ranked for relevant keywords in top positions in SERPs
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Significant uptick in overall website traffic
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Significant increase in blog traffic
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Lead conversion: ACCL’s clients mentioned that they read one or more blog posts before deciding to contact them
Second and third positions for a highly-competitive, ROI-producing keyword
First SERP position for another keyword
‘Working with Copywritech means speedy responses, top quality content, and a very impressive increase in traffic’
Nastassja Georgiadou White, Sales Coordinator, ACCL