About
We’re tech specialists working for tech creators.
Copywritech was created for tech companies who want more than pretty words.
So we create words that sell their products.
How we do it, you ask? Or why choose us instead of others?
Here are a few answers:
- We know technology. We’ve even created some impressive products (REALLY impressive like that one neurosurgery device to help cure epilepsy). Our staff includes actual engineers and UX specialists, along with copywriters and marketers.
- We’re a boutique agency. Not a content mill, not a sketchy freelancer.
- We have a client limit per month. We never serve more than 12 clients in a month.
- We’re ROI-focused. Everything we create is designed to pad your bottom line. Or we won’t do it.
- We’re our own success story: 95% of our clients (and Idunn – our parent company – clients) come from the content we write. The rest are from recommendations. We’ve never had to spend money on PPC ads to get customers.
- We’re affordable, but not cheap. At Copywritech, you don’t get average writers assigned to your work. You get a premium multi-disciplinary team.
What does this mean for you?
- No technobabble. We understand technology so we don’t dance around complex concepts. We dive right into them and translate them into benefits for your customers.
- Less scoping work for you. Don’t have time to write specs? That’s OK. We can create them ourselves by simply reading the code. We’re super easy to work with.
- You get content and copy that speaks directly to your audience. We’re in the tech industry, not adjacent to it, so we know exactly what works for what audience.
- Your content and copy bring excellent ROI. Our unique combination of marketers, engineers and copywriters ensures that everything we create is correct from a technical point of view and ready to sell.
Adriana Tica
Founder & Owner
I have a B.Sc. and a Master’s degree in Communication and Public Relations, but made the switch to tech marketing early in my career and never looked back.
I led marketing departments in tech startups where I oversaw international product launches in the smart homes, IoT and IIoT spaces. Since 2015, I run Idunn, a digital marketing agency created on the backbone of my freelancing career and since 2019, I run Copywritech too.
With both of them being boutique agencies, I personally oversee hiring, client relations and, yes, even writing and editing. My specialties are marketing strategies and long-form sales pages that convert like mad. My clients love our strategy calls where I help them hyper-focus on revenue growth and ignore white noise.
Fun fact: I love Italian wines and I’m currently studying to get a sommelier certification. Ask me anything about Barolo, anytime.
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Alex Lazar
Chief Engineer
I got my B.Sc. in Electrical Engineering, but I’ve always been a programmer at heart.
I’ve been writing code since I was 12 and haven’t stopped since. At 15, I was one of the youngest journalists to ever get a regular column in a tech magazine – yes, I can write other things besides code!
After several years of working as an embedded software developer for major companies in cybersecurity, medical devices, networking equipment and more, I chose to pursue a freelance career that combines programming, hardware design, and technical writing.
My specialties include: embedded software developmentoperating systemstech writing and tech journalism
Fun fact: I have an impressive collection of vintage computers. Ask me anything about Amiga computers.
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Adrian R.
UX/WordPress Specialist
I have a B.Sc. in Political Sciences so I can ask you why you want your logo that big with a straight face. Joke aside, my formal education helps me research UX trends and relate to my clients’ audience better.
I’ve been creating websites and brand identities for more than 12 years and I don’t plan to stop soon.
My specialties are WordPress design/developmentUI/UXlogo desigid development.
Fun fact: I’m a Stargate aficionado with a strong Farscape influence but also partial to Supernatural. Also: DRAGONS! Ask me anything about Stargate.
Patrick K.
XaaS Content Writer
I graduated with a diploma in Mass Communication many moons ago. My passion in college (that hasn’t left me yet) was to work in a radio station. I had everything figured out but clearly fate had other ideas.
I ended up getting a job with a PR agency and I immediately loved it. At least the writing part (and the parties). I guess this where my love for writing started.
As a PR practitioner, I’ve developed content (press releases, speeches, articles) for multi-nationals, startups and NGOs. I am now writing full-time and I love it!
My specialties, among others, are: SaaS general IT-related articles digital marketing social media interior design fitness & wellness
Fun fact: I doubled up as a DJ (see why I wanted to be a radio presenter?). I also collect vinyl (yes, I am old school like that). Ask me anything about DJ-ing parties.
